Branding, print and marketing ideas from K2 Creative

Practical articles from the K2 Creative team in Salem, Oregon: how to choose and brief a branding partner, what print, signage and vehicle graphics really cost, which promotional products people keep, how to run trade shows and festivals without the vendor scramble, and how small businesses get found today, by people and by AI. Browse by category below, or start with our case studies to see the work behind the advice.

What should I put on my work truck?

Five things, and nothing else: your company name, the trade you do, a phone number in letters at least 4 inches tall, a short website address, and your CCB number if you are a licensed construction contractor in Oregon. The Construction Contractors Board requires that license number on any business vehicle carrying signage, and every other element you are thinking about has to pass one test: can a driver read it in the three seconds your truck sits in their mirror?

Kristie Klavinger

4 min read