What does it cost to rebrand a small business?
A brand and website built together in a single day starts at $2,500. A staged rebrand for an established company with signage, vehicles, apparel and print already out in the world costs more, because the cost is driven by rollout rather than by design.
That is the honest short answer, and it is the part most agencies will not put in writing. Below is what actually moves the number, so you can work out which end of the range you are on before you talk to anyone.
The logo is the cheap part
Almost every business owner asking this question is really asking two different questions at once. How much to design the thing, and how much to put the thing on everything I own.
Design is the smaller and more predictable half. The rollout is where the money goes, and it scales with how much branded material you already have in the world. A company with one location, one vehicle and a website is a different job from a company with a fleet of eight trucks, crew apparel, yard signs, a building sign and three years of printed material in circulation.
So the useful way to price a rebrand is to count your touchpoints before you count design hours.
What actually drives the number
How many vehicles. Wraps are usually the single largest line item in a trades or home service rebrand. They are also the highest return, because a wrapped truck parked at a job site works every hour it sits there.
How much signage. A building sign, monument sign or window graphics each carry production and installation costs that have nothing to do with design.
How much apparel, and how often you reorder. Crew uniforms are a recurring cost, not a one-off. Getting the brand standards right before the next reorder is what stops you paying twice.
How much printed material is already out there. Business cards, brochures, forms and mailers all have to be reissued, and anything still circulating with the old identity undercuts the new one.
Whether you need the identity built or just executed. If you already have a brand guide you are happy with, you are buying production management, not design. That is a meaningfully cheaper project and a large share of what we actually do.
Refresh or rebrand
These get used interchangeably and they are not the same job or the same price.
A refresh keeps your name and your equity and updates how it looks. It suits a company people already recognize that has started to look dated next to newer competitors. It is the cheaper path and it protects the recognition you have already paid for.
A rebrand rebuilds the identity. It suits a company that has changed what it sells, who it serves, or who owns it. It costs more because you are not carrying anything forward.
Most owners who call asking for a rebrand need a refresh. Working that out honestly is the first thing worth doing, and it is free.
The fast path, if you need one
For owners who need a brand and a website standing up quickly rather than staged over months, The Signature Brand Day is a fixed-price alternative to an open-ended project. It is a complete brand kit, logo, palette, typography and a one-page brand guide, plus a custom website on your own domain, designed start to finish in a single day, at $2,500. The Signature Brand Week is $3,250 and adds a guided content session so you launch with photography that matches the new brand instead of whatever is on your phone.
Fixed price, fixed timeline, and you know the number before you start.
Why the rollout is the part to get right
The reason we keep pointing at rollout rather than design is that rollout is where brands quietly fall apart.
Separate vendors each interpret a brand a little differently. The sign company matches your red one way, the embroiderer matches it another, and the print shop matches it a third. None of them are wrong on their own, and the result is still three different reds driving around your service area.
Holding the standards centrally and directing every piece of production is what prevents it. That is the whole argument for one branding partner instead of five vendors, and it is worth more over three years than any single line item on the initial quote.
It also changes the cost conversation. When one partner is specifying signs, banners and vehicle wraps and branded merchandise against the same standards, you stop paying for reprints, rewraps and reorders that did not match.
What to do before you ask for a quote
Three things, and they will each save you money.
Count your touchpoints. Vehicles, signs, apparel, printed material, website, social. The list is your real scope.
Decide whether you have a brand guide. If you do, bring it. You may be buying execution rather than design.
Name the deadline that matters. A season, a grand opening, a truck coming out of the shop. Timelines drive cost more than most owners expect.
Bring those three things to a free 15-minute needs assessment and you will get a real answer rather than a range. We work with companies across Oregon and the Willamette Valley, and nationwide for production and fulfillment, and the first conversation costs nothing.
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