You created a Facebook page for your business and you have an Instagram account you've posted a few pics to. Now what? How do you direct people to your pages? Do you include your handles on your business cards? Here are a few things to consider when you're starting your businesses and excited to engage your audience on social media.
1. Keep it Consistent
If possible, when starting a new business and deciding on your business name and your website URL, include a social media handle search in your initial discovery process. It's best if you can keep your website and all of your social media handles consistent. This isn't always possible given the amount of social media channels you may be marketing on. However, if you can find a way to brand your business and keep your URL and handles all the same, then do it!